Premium Quality
Covers Greys in 10 Min
Quality first
No PPD · No Ammonia
Made for Every Hair Type
Easy as Washing Hair
Our Story
Colour, reimagined for the everyday ritual
Veloure was born from a simple idea — that covering greys shouldn't take an afternoon at the salon, or a chemistry lesson at home. Just ten minutes, a soft crème, and the shade you've always trusted.
Formulated without PPD or ammonia, and refined in Seoul over three years of testing, every bottle is made to feel closer to skincare than to hair dye.
— The Veloure Team
What Our Customers Say
Don't just take our word for it
Sorry guys, I meant to put that i used the Purple shampoo. It does stain so I'd wear the gloves. I love my results and the colors it turned my hair. It covered my gray/white roots all of them. Left it on 25mins. Wore gloves to rinse it out. It made my hair shiny and silky too. Stop using harmful box dyes and give Veloure a try. 10 outta 10 for me.
Jayde C.
Verified Buyer
Medium brown still has red undertones but is better than light brown.
Marla H.
Verified Buyer
Good coverage, lovely colour
Nicola C.
Verified Buyer
Frequently Asked Questions
Questions? We've Got Answers
Each application lasts 4–6 weeks. The colour holds through regular washing and grows out gradually and naturally, so there's no harsh line at the roots — just touch up whenever you're ready.
One bottle covers about 5 applications. For most people doing a full colour every 4–6 weeks, that's roughly one bottle per month with a little in hand — which is why the monthly refill works out perfectly.
Yes. Veloure is formulated for every hair type — fine, thick, straight, curly, or coarse. The crème saturates evenly from roots through lengths, covering resistant greys strand to strand.
Veloure is made without PPD or ammonia — the two ingredients behind most permanent-dye reactions — making it a far gentler option for sensitive scalps. As with any colour, we recommend a patch test 48 hours before your first application.
Applied as directed, Veloure won't stain skin or fabric. Wipe any accidental contact on the hairline or ears with a damp cloth before rinsing, and the colour lifts easily.
Yes. Once rinsed and dry, your hair is ready for your usual shampoo, conditioner, and styling routine. For longest-lasting colour, a sulphate-free shampoo helps.
Yes. The ammonia-free formula colours without the harsh stripping of traditional dye, and the built-in scalp complex of ginseng, ginger, and He Shou Wu absorbs during processing — so your hair and scalp come away better cared for, not damaged.
Yes. Veloure is a permanent oxidative colour built for full grey coverage — including stubborn, resistant greys — in a single 10-minute application.
Yes. Veloure works over previously coloured or chemically treated hair without patchiness. If your hair is heavily processed or bleached, do a strand test first to confirm your result.