Red
Black
Blonde
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all-variants
all-variants
Dark Brown
Black
Blonde
Red
Light Brown
Medium Brown
Red
Black
Dark Brown
Light Brown
Blonde
Medium Brown
all-variants
all-variants
all-variants

Rated 4.86 (10839 reviews)

Glowing Customers

Veloure Instant Colour Crème

Cover Your Greys In Just 10 Minutes

Colour With No PPD And No Ammonia

As Easy As Washing Your Hair

Made For Every Hair Type
Color

30-Day Money Back Guarantee

That's how confident we are in your colour. Not thrilled with the result? Send it back and we'll refund your purchase.

✔ 100% Grey Coverage Guarantee

✔ Full, Natural Colour — Every Application

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Description

A superior alternative to traditional box dyes. Veloure covers your greys in under 10 minutes — without the mess, the stains, or the scalp irritation. But here's what no other dye does: while the colour processes, a complex of ginseng, ginger root, and He Shou Wu goes to work on your scalp — the same botanicals used for centuries to support circulation and healthy hair. So the 10–15 minutes you'd normally waste waiting becomes a scalp treatment. Same permanent, salon-grade colour. Zero PPD. And a scalp that's better off than before you coloured.


Package Includes: 1x 30ml Colour Crème · 1x Instructions & care pamphlet

Ingredients

Black Shade


No1: Aqua, Ethanolamine, Cocamidopropyl Betaine, C12-16 Alkyl Glucoside, Cocamide DEA, Cocamidopropyl Hydroxysultaine, Propylene Glycol, Toluene-2,5-Diamine Sulfate (TDS), Hydroxyethylcellulose, Urea, Resorcinol, Amodimethicone, p-Aminophenol, Sodium Sulfite, Polysorbate 20, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Sodium Erythorbate, Fragrance, 2,4-Diaminophenoxyethanol HCl, Sodium Hydrosulfite, Caramel, Polygonum Multiflorum Root Extract, Zingiber Officinale (Ginger) Root Extract, Panax Ginseng Root Extract, Macadamia Ternifolia Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Sesamum Indicum (Sesame) Extract, Gleditsia Sinensis Extract, Ganoderma Lucidum (Mushroom) Extract


No2: Aqua, Hydrogen Peroxide, Carbomer, Etidronic Acid, Peg-40 Hydrogenated Castor Oil, Triethanolamine, Disodium Phosphate, Fragrance, Sodium Stannate, Caramel

Price Breakdown

Unlike box dyes that force you to waste half the product each time, Veloure lets you use exactly what you need. At $7.98 per application — each lasting 4–6 weeks — you're spending about half what a $15 box dye costs, and skipping the mess, the stains, and the scalp damage. Plus a botanical scalp treatment every time. That part's priceless.

How To Use

01 — Apply: Spread evenly onto dry hair.
02 — Wait: Leave for 10–15 minutes while colour processes and the scalp complex absorbs.
03 — Rinse: Rinse thoroughly and enjoy your new colour.

— Anita S., Verified Buyer

Luxe Changing Foundation blends seamlessly with my skin tone and gives a flawless, natural finish. I feel confident all day!

Your 3-Step Colour Ritual

Apply, wait, rinse — full grey coverage in 10 minutes.

The Last Hair Dye You'll Ever Buy

0%
Covered their greys completely on the first application - no patchiness, no missed strands, no second round.
0%
Got colour that looks natural, not dyed - soft and believable, not the flat, obvious box-dye look they were used to.
0%
Cut their colouring routine from a 40-minute salon-style process to under 15 minutes at home - no mixing, no mess.
0%
Stopped dreading the scalp itch and burn - no PPD, no ammonia, no reaction they'd come to expect from permanent dye.
0%
Noticed their scalp felt better after colouring, not worse - the one dye that leaves your scalp healthier than it found it.

The Highest Satisfaction Rate Among Women Who Demand Better

Best Color Changing Foundation

Discover the outstanding features that make our product stand out from the competition.

Why Thousands Are Switching To Veloure

Why Thousands Are Switching To Veloure

Covers Greys In 10 Minutes

Apply to dry hair, wait 10 minutes, rinse. Full, even grey coverage — no scheduling your life around it.

Treats Your Scalp While It Colours

Ginseng, ginger, and He Shou Wu absorb during processing — so the wait becomes a scalp treatment, not wasted time.

No PPD, No Ammonia

Permanent colour without the two ingredients behind most dye irritation. Your scalp stays calm, your hair stays healthy.

Colour That Lasts 4–6 Weeks

Designed to match, protect, and enhance your natural beauty, this foundation provides comfort, radiance, and effortlessly flawless coverage.

Dermatologist Evaluated & Approved

Why expert validation matters:

Clinical rigor: tolerance, comfort, and coverage evaluated across multiple hair and scalp types.

Sensitive-scalp focus: PPD-free, ammonia-free formula designed to minimize irritation and reaction.

Your customFormulation innovation: TDS colour system validated for full, permanent grey coverage without the common allergen. text goes here

the superior choice

It’s been over a 100 years since the first dyes were created, but we haven’t seen any sort of significant change since then.
Polar Haircare is here to change that. 

Veloure

5 applications

10 minutes

$7.98

TDS — PPD-free

Built in

None

Regular Hair Dye

1 application

40–60 minutes

$15

PPD-based

Damaging

Yes

number of uses

Application time

Cost Per Use

Colourant

Scalp care

Ammonia

the superior choice

It’s been over a 100 years since the first dyes were created, but we haven’t seen any sort of significant change since then.
Polar Haircare is here to change that. 

Veloure

Regular Hair Dye

number of uses

5 applications

1 Application

Application time

10 minutes

40–60 minutes

Cost per use

$7.98

$15

Colourant

TDS — PPD-free

PPD-based

Scalp care

Built in

Damaging

Ammonia

None

Yes

frequently asked questions

How long does the hair colour last?

Each application lasts 4–6 weeks. The colour holds through regular washing and grows out gradually and naturally, so there's no harsh line at the roots — just touch up whenever you're ready.

How long does a bottle last?

One bottle covers about 5 applications. For most people doing a full colour every 4–6 weeks, that's roughly one bottle per month with a little in hand — which is why the monthly refill works out perfectly.

Does it work on any hair type?

Yes. Veloure is formulated for every hair type — fine, thick, straight, curly, or coarse. The crème saturates evenly from roots through lengths, covering resistant greys strand to strand.

Does it cause allergies or work on sensitive skin?

Veloure is made without PPD or ammonia — the two ingredients behind most permanent-dye reactions — making it a far gentler option for sensitive scalps. As with any colour, we recommend a patch test 48 hours before your first application.

Does it leave stains on skin or fabric?

Applied as directed, Veloure won't stain skin or fabric. Wipe any accidental contact on the hairline or ears with a damp cloth before rinsing, and the colour lifts easily.

Can it be used with my normal hair care products?

Yes. Once rinsed and dry, your hair is ready for your usual shampoo, conditioner, and styling routine. For longest-lasting colour, a sulphate-free shampoo helps.

Is it safe on my hair?

Yes. The ammonia-free formula colours without the harsh stripping of traditional dye, and the built-in scalp complex of ginseng, ginger, and He Shou Wu absorbs during processing — so your hair and scalp come away better cared for, not damaged.

Will it cover my grey hair completely?

Yes. Veloure is a permanent oxidative colour built for full grey coverage — including stubborn, resistant greys — in a single 10-minute application.

Can it be used on dyed or chemically treated hair?

Yes. Veloure works over previously coloured or chemically treated hair without patchiness. If your hair is heavily processed or bleached, do a strand test first to confirm your result.

Rated 4.8/5 based on +10,839 Total Ratings

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