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 Rated 4.86 (10839 reviews)

Veloure Instant Colour Crème

Veloure Instant Colour Crème

Cover Your Greys In Just 10 Minutes

Colour With No PPD And No Ammonia

As Easy As Washing Your Hair

Made For Every Hair Type

 
 
Black
 
Blonde
 
Dark Brown
 
Light Brown
 
Medium Brown
 
Red
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30-Day Money Back Guarantee
That's how confident we are in your colour. Not thrilled with the result? Send it back and we'll refund your purchase.

✔ 100% Grey Coverage Guarantee

✔ Full, Natural Colour — Every Application

See it in action

    A superior alternative to traditional box dyes. Veloure covers your greys in under 10 minutes — without the mess, the stains, or the scalp irritation. But here's what no other dye does: while the colour processes, a complex of ginseng, ginger root, and He Shou Wu goes to work on your scalp — the same botanicals used for centuries to support circulation and healthy hair. So the 10–15 minutes you'd normally waste waiting becomes a scalp treatment. Same permanent, salon-grade colour. Zero PPD. And a scalp that's better off than before you coloured.

    Package Includes: 1x 30ml Colour Crème · 1x Instructions & care pamphlet

    Black Shade

    No1: Aqua, Ethanolamine, Cocamidopropyl Betaine, C12-16 Alkyl Glucoside, Cocamide DEA, Cocamidopropyl Hydroxysultaine, Propylene Glycol, Toluene-2,5-Diamine Sulfate (TDS), Hydroxyethylcellulose, Urea, Resorcinol, Amodimethicone, p-Aminophenol, Sodium Sulfite, Polysorbate 20, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Sodium Erythorbate, Fragrance, 2,4-Diaminophenoxyethanol HCl, Sodium Hydrosulfite, Caramel, Polygonum Multiflorum Root Extract, Zingiber Officinale (Ginger) Root Extract, Panax Ginseng Root Extract, Macadamia Ternifolia Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Sesamum Indicum (Sesame) Extract, Gleditsia Sinensis Extract, Ganoderma Lucidum (Mushroom) Extract

    No2: Aqua, Hydrogen Peroxide, Carbomer, Etidronic Acid, Peg-40 Hydrogenated Castor Oil, Triethanolamine, Disodium Phosphate, Fragrance, Sodium Stannate, Caramel

    Unlike box dyes that force you to waste half the product each time,Veloure lets you use exactly what you need. At $7.98 per application — each lasting 4–6 weeks — you're spending about half what a $15 box dye costs, and skipping the mess, the stains, and the scalp damage. Plus a botanical scalp treatment every time. That part's priceless.

    01 — Apply:Spread evenly onto dry hair.
    02 — Wait:Leave for 10–15 minutes while colour processes and the scalp complex absorbs.
    03 — Rinse:Rinse thoroughly and enjoy your new colour.

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    Luxe Changing Foundation blends seamlessly with my skin tone and gives a flawless, natural finish. I feel confident all day!

    — Anita S., Verified Buyer
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    Your 3-Step Colour Ritual

    Apply, wait, rinse — full grey coverage in 10 minutes.

      94%

      Covered their greys completely on the first application- no patchiness, no missed strands, no second round.

      91%

      Got colour that looks natural, not dyed- soft and believable, not the flat, obvious box-dye look they were used to.

      89%

      Cut their colouring routine from a 40-minute salon-style process to under 15 minutes at home - no mixing, no mess.

      85%

      Stopped dreading the scalp itch and burn- no PPD, no ammonia, no reaction they'd come to expect from permanent dye.

      81%

      Noticed their scalp felt better after colouring, not worse - the one dye that leaves your scalp healthier than it found it.

      The Highest Satisfaction Rate Among Women Who Demand Better

      Why Thousands Are Switching To Veloure

      Why Thousands Are Switching To Veloure

      Covers Greys In 10 Minutes

      Apply to dry hair, wait 10 minutes, rinse. Full, even grey coverage — no scheduling your life around it.

      Treats Your Scalp While It Colours

      Ginseng, ginger, and He Shou Wu absorb during processing — so the wait becomes a scalp treatment, not wasted time.

      No PPD, No Ammonia

      Permanent colour without the two ingredients behind most dye irritation. Your scalp stays calm, your hair stays healthy.

      Colour That Lasts 4–6 Weeks

      Designed to match, protect, and enhance your natural beauty, this foundation provides comfort, radiance, and effortlessly flawless coverage.

      Dermatologist Evaluated & Approved

      Why expert validation matters:

      check_circle Clinical rigor: tolerance, comfort, and coverage evaluated across multiple hair and scalp types.

      check_circle Sensitive-scalp focus: PPD-free, ammonia-free formula designed to minimize irritation and reaction.

      check_circle Your custom Formulation innovation: TDS colour system validated for full, permanent grey coverage without the common allergen. text goes here

      The Superior Choice

      It’s been over a 100 years since the first dyes were created, but we haven’t seen any sort of significant change since then.
      Polar Haircare is here to change that. 

       
      NUMBER OF USES 5 applications
      APPLICATION TIME 10 minutes
      COST PER USE $7.98
      COLOURANT TDS — PPD-free
      SCALP CARE Built in
      AMMONIA None

      Frequently Asked Questions

      Each application lasts 4–6 weeks. The colour holds through regular washing and grows out gradually and naturally, so there's no harsh line at the roots — just touch up whenever you're ready.

      One bottle covers about 5 applications. For most people doing a full colour every 4–6 weeks, that's roughly one bottle per month with a little in hand — which is why the monthly refill works out perfectly.

      Yes. Veloure is formulated for every hair type — fine, thick, straight, curly, or coarse. The crème saturates evenly from roots through lengths, covering resistant greys strand to strand.

      Veloure is made without PPD or ammonia — the two ingredients behind most permanent-dye reactions — making it a far gentler option for sensitive scalps. As with any colour, we recommend a patch test 48 hours before your first application.

      Applied as directed, Veloure won't stain skin or fabric. Wipe any accidental contact on the hairline or ears with a damp cloth before rinsing, and the colour lifts easily.

      Yes. Once rinsed and dry, your hair is ready for your usual shampoo, conditioner, and styling routine. For longest-lasting colour, a sulphate-free shampoo helps.

      Yes. The ammonia-free formula colours without the harsh stripping of traditional dye, and the built-in scalp complex of ginseng, ginger, and He Shou Wu absorbs during processing — so your hair and scalp come away better cared for, not damaged.

      Yes. Veloure is a permanent oxidative colour built for full grey coverage — including stubborn, resistant greys — in a single 10-minute application.

      Yes. Veloure works over previously coloured or chemically treated hair without patchiness. If your hair is heavily processed or bleached, do a strand test first to confirm your result.

       Rated 4.8/5 based on +10,839 Total Ratings

      Join Over 10,000+ Happy Customers.