Your 3-Step Colour Ritual
Apply, wait, rinse — full grey coverage in 10 minutes.
94%
Covered their greys completely on the first application- no patchiness, no missed strands, no second round.
91%
Got colour that looks natural, not dyed- soft and believable, not the flat, obvious box-dye look they were used to.
89%
Cut their colouring routine from a 40-minute salon-style process to under 15 minutes at home - no mixing, no mess.
85%
Stopped dreading the scalp itch and burn- no PPD, no ammonia, no reaction they'd come to expect from permanent dye.
81%
Noticed their scalp felt better after colouring, not worse - the one dye that leaves your scalp healthier than it found it.
The Highest Satisfaction Rate Among Women Who Demand Better
Why Thousands Are Switching To Veloure
Why Thousands Are Switching To Veloure
Dermatologist Evaluated & Approved
Why expert validation matters:
The Superior Choice
It’s been over a 100 years since the first dyes were created, but we haven’t seen any sort of significant change since then.
Polar Haircare is here to change that.
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| NUMBER OF USES 5 applications | ||
| APPLICATION TIME 10 minutes | ||
| COST PER USE $7.98 | ||
| COLOURANT TDS — PPD-free | ||
| SCALP CARE Built in | ||
| AMMONIA None |
Frequently Asked Questions
How long does the hair colour last?
How long does the hair colour last?
Each application lasts 4–6 weeks. The colour holds through regular washing and grows out gradually and naturally, so there's no harsh line at the roots — just touch up whenever you're ready.
How long does a bottle last?
How long does a bottle last?
One bottle covers about 5 applications. For most people doing a full colour every 4–6 weeks, that's roughly one bottle per month with a little in hand — which is why the monthly refill works out perfectly.
Does it work on any hair type?
Does it work on any hair type?
Yes. Veloure is formulated for every hair type — fine, thick, straight, curly, or coarse. The crème saturates evenly from roots through lengths, covering resistant greys strand to strand.
Does it cause allergies or work on sensitive skin?
Does it cause allergies or work on sensitive skin?
Veloure is made without PPD or ammonia — the two ingredients behind most permanent-dye reactions — making it a far gentler option for sensitive scalps. As with any colour, we recommend a patch test 48 hours before your first application.
Does it leave stains on skin or fabric?
Does it leave stains on skin or fabric?
Applied as directed, Veloure won't stain skin or fabric. Wipe any accidental contact on the hairline or ears with a damp cloth before rinsing, and the colour lifts easily.
Can it be used with my normal hair care products?
Can it be used with my normal hair care products?
Yes. Once rinsed and dry, your hair is ready for your usual shampoo, conditioner, and styling routine. For longest-lasting colour, a sulphate-free shampoo helps.
Is it safe on my hair?
Is it safe on my hair?
Yes. The ammonia-free formula colours without the harsh stripping of traditional dye, and the built-in scalp complex of ginseng, ginger, and He Shou Wu absorbs during processing — so your hair and scalp come away better cared for, not damaged.
Will it cover my grey hair completely?
Will it cover my grey hair completely?
Yes. Veloure is a permanent oxidative colour built for full grey coverage — including stubborn, resistant greys — in a single 10-minute application.
Can it be used on dyed or chemically treated hair?
Can it be used on dyed or chemically treated hair?
Yes. Veloure works over previously coloured or chemically treated hair without patchiness. If your hair is heavily processed or bleached, do a strand test first to confirm your result.
